SoHo Exchange

JP DeLaire Music Video

June 12th, 2008

SoHo Exchange provides wardrobe and hair/makeup for JP DeLaire’s first music video In My Life. This passionate and gritty video takes you through the trials of our society, while paying homage to 2008 U.S. Presidential hopeful, Barack Obama.

Happy 5th Anniversary SoHo Exchange!

March 3rd, 2008

We can’t believe it…5 years ago today, Amy Michielle realized her dream of creating a company that is all about making women look cuter. Although there have been many accomplishments along the way, here are some highlights:

* Completed 8 runway shows featuring S.H.E. by SoHo Exchange
* Product available in 4 Twin Cities stores
* Nominated for TC Best Female Designer 2006
* Designed Costumes for 4 movies, 1 play and 1 web-series
* Book Adviser Trendsetter: Have You Got What It Takes to Be a Fashion Designer by Lisa Thompson

CONGRATULATIONS, Amy Michielle and the SHE Fashionista Team!

DIVA MN: Backstage With The Emerging Designers

March 5th, 2007

Please check out the mention of Amy Michielle Freeman holding up her latest designs

Amy Michielle – Fortunate By Design

December 4th, 2006

Amy Michielle interviewed by UMN News:

Fortunate by design

Amy Michielle Featured in Star Tribune Article

November 6th, 2006

Amy Michielle is featured in the November 2, 2006 Style section on the Star Tribune. To view the entire article please follow the link:

(Sorry, the story has been moved to the Star Tribunes archives and is no longer available from their website)

2006 TC Fashion Awards Postponed

November 5th, 2006

The organizers of the 2006 Twin Cities Fashion Awards have postponed the show, siting “…circumstances beyond our control regarding venue and scheduling, the Fashion Awards have been postponed until January 27th.” For prepaid, ticket refund information please contact

Amy Michielle Nominated “Best Female Clothing Designer”

September 30th, 2006

Amy Michielle Nominated “Best Female Clothing Designer” for TC Fashion Awards

(Minneapolis, MINN – September 30, 2006) – The list has been posted and the Lead Designer for SoHo Exchange, Amy Michielle, has been nominated for the First Annual Twin Cities Fashion Award. The award and fashion show will be held at Orchestra Hall, November 4, 2006. Tickets may be purchased at

Amy Michielle Designs for Local Model Search

July 5th, 2006

(Minneapolis, MINN – July 5, 2006) – Whoever said fashion doesn’t have a conscience?  This Saturday five finalists in the 1st annual Twin Cities Next Top Model Contest will wear fashions made from recycled, vinyl billboards. Local fashion designer Amy Michielle designs the line called S.H.E. by SoHo Exchange. These innovative designs center on re-interpreting conventional designs with unconventional textiles.

The event hosted by FAME Digest will be held Saturday, July 8, 2006 at Karma Nightclub, 315 1st Avenue N., doors at 7 p.m. For ticket information

Fresh Face Showcase 4

April 12th, 2006

S.H.E. by SoHo Exchange featured in Fresh Face Showcase 4.

Saturday, April 15th doors at 6 p.m. @ Myth Nightclub

HGTV FreeStyle Episode – The Fashion Designer

February 6th, 2006

February 10th

Amy Michielle is featured on an episode of HGTV’s FreeStyle 8:30 cst. And true to over-achiever fashion we are going head-to-head with the Torino Olympic opening ceremonies. Why wouldn’t we?

FreeStyle- Episode HFREE-111